Professional Business Editing and CommunicationsProofreading & copyediting: newsletters, brochures
Excellent communication materials are critical to establishing a strong business presence. With methodical editing, business documents can be polished to meet professional standards and therefore effectively communicate your message. Newsletters, brochures, annual reports, marketing copy, sales letters, handbooks, and web content are scoured for stylistic, grammatical and structural consistency. Translated materials are refined to meet the standards of professional communications.
A light edit is a common choice for documents that have already been professionally prepared and simply need a basic review. In a light edit, the editor reviews the document for misspellings, typos, punctuation, run-ons and fragments. Awkward areas of text are noted in a light edit, but not revised.
A medium edit is an option for documents that need more fine-tuning from beginning to end. In a medium edit, the editor reviews the document for major grammatical problems such as misplaced modifiers, passive construction, parallelism in lists, smothered verbs, noun strings, clear antecedents, and more. The editor can revise sentence structure to add more variety and better flow to the document. Names, abbreviations, acronyms and other facts are verified. The editor makes decisions for business documents based on a specific style guide—often the AP Stylebook or the Chicago Manual of Style—or a house style guide.
Business documents that need substantial structural and stylistic changes are candidates for a heavy edit. The heavy edit includes all elements of light and medium editing as well as a partial or complete rewrite of the material. For a rewrite, the editor determines areas of weakness in the content, areas that need to be researched or reorganized to be significantly improved.
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