Editor for Cosmetics Industry Research PapersPreparation for submission to trade publications.
Manuscripts for submission to trade publications must contain original and new information in the general fields of cosmetics, toiletries and other personal care products.
All papers must be clear, correct, concise, comprehensible and consistent.
All claims must be substantiated with good, scientific data.
All papers must eliminate marketing language.
All papers must provide solutions to challenges as well as practical applications.
All submissions must meet criteria specified by publication (length and format).
Skin care is the largest sector in the global cosmetics and toiletries industry. In contrast to the second and third largest (hair care and color cosmetics), it maintains very strong growth rates. Although facial skin care presents the biggest prizes, manufacturers such as L’Oréal and P&G (with its Olay brand) have extended their facial brands to other parts of the body. Firming/anti-cellulite body care was the world’s most dynamic skin care sector in 2005, according to Euromonitor statistics, and demonstrated a growing consumer preoccupation with body-focused skin care. Other factors fueling skin care’s growth are the continued pre-occupation with anti-aging products, which has prompted the launch of advanced formulas from mass players (such as Olay’s Regeneriste, Avon’s Anew and L’Oréal’s DermoExpertise) and super-premium products from doctor brands. Men’s skin care also has been a strong performer, and potential in areas such as Eastern Europe indicate that key players in this space should begin to think about global expansion.
Euromonitor International forecasts average annual growth of 3.7% to reach global sales of more than $300 billion by 2010. Skin care and sun care are expected to lead growth, with emerging markets Russia, China and Brazil increasing dramatically in terms of importance (watch for India to join this group).
|