Jewellery Editing and Proofreading Services

A ring is listed as "1 carat diamond, excellent quality" for a price that seems, to the buyer, remarkably reasonable. What the listing does not say is that the diamond has been clarity-enhanced through a process that fills fractures with a glass-like substance, which is disclosed nowhere on the product page and only appears, in small print, on a certificate the buyer receives after the purchase is already final. The diamond is real. The enhancement is real and disclosed by the lab. What was missing was the seller telling the buyer, before they paid, that this specific stone is not the same thing as an untreated diamond at the same carat and clarity grade.

We edit what jewellers and retailers produce to describe what a customer is actually buying — gemstone and metal certification summaries, treatment and enhancement disclosures, carat, clarity and cut specifications, lab-grown versus natural disclosure, appraisal and insurance documentation, and the customer-facing explanations of grading reports. Our editors work on the description that has to substitute for a jeweller's loupe.

The treatment disclosure is what determines whether a customer understands what they are actually paying for, and its failure is a specification that lists the flattering numbers and leaves out anything that affects them. Excellent quality describes an impression; a treated stone at an equivalent grade to an untreated one is a different product regardless of how the grade compares on paper. We work through these so any treatment or enhancement — clarity enhancement, colour treatment, heat treatment, diffusion — is stated plainly and prominently on the product listing itself, not only in certification paperwork received after purchase, since a customer deciding whether to buy needs this information before they pay, not after; so lab-grown and natural stones are labelled clearly and consistently, given that a customer comparing two similar-looking stones at very different prices needs to know this is the reason, stated up front rather than discovered in the fine print; so carat, clarity, colour and cut are given with the actual grading report reference rather than a summary description, because "excellent quality" cannot be checked against anything and a specific grade from a named laboratory can; so metal purity and plating are distinguished specifically, as gold-plated and solid gold are different products that a general description can make sound identical; so appraisal documentation states the basis for a valuation — replacement cost, resale value, insurance purposes — since these produce very different figures for the same item and a customer needs to know which one they are holding; and so a customer asking about a specific stone's treatment history receives a direct, specific answer rather than a reassurance that the item meets quality standards. Descriptions written this way mean a customer knows exactly what kind of stone, and what kind of value, they are actually purchasing.

Everything you send is treated in confidence, including gemstone data, certification details and customer information. We are editors rather than gemmologists, appraisers or jewellers, and we offer no view on grading, valuation or authenticity. What we can do is make sure the disclosure appears where the customer will actually see it before they buy.