Political Campaigns Editing and Proofreading Services

Campaign writing is produced faster and read more carelessly than any other political communication, and it carries more legal risk than most campaigns realise. A canvass script is delivered a thousand times a night by volunteers who will improvise; a fundraising email is sent to two hundred thousand people; a leaflet is dropped through doors and photographed by an opponent within the hour. Every piece of it is attributed to the candidate, subject to election law, and permanently retrievable.

We edit what campaigns, parties and third parties produce — leaflets, householders and direct mail, canvassing and phone scripts, fundraising emails and appeal letters, candidate biographies and platform documents, policy costings and backgrounders, media releases and rapid response material, debate preparation and briefing books, speeches and stump material, social and digital advertising copy, volunteer training and canvasser guidance, campaign finance and disclosure filings, and post-election reporting and returns. Our editors work to campaign timelines and check that factual claims are traceable to a source and that authorisation and disclaimer requirements are satisfied on every piece.

The persuasion piece is where campaigns most often spend money on writing that changes nobody's mind. The standard leaflet lists the candidate's priorities, three attributes, and a set of claims about the opponent, all of which the reader discounts because they know what a leaflet is. We rewrite these so a single message carries the piece rather than five, so any claim about the opponent is verifiable and sourced on the piece itself — because an unsourced attack is discounted, while a footnoted one is uncomfortable to answer — and so the candidate's own commitment is specific enough to be held to. That last point is where campaigns resist most: a promise stated precisely can be measured later. But voters have become extremely good at detecting the promise designed to be unfalsifiable, and a campaign that makes three checkable commitments is more credible than one that makes twenty vague ones. We also make sure the piece survives being read in four seconds, since that is what actually happens between the letterbox and the recycling.

Everything you send is treated in confidence, including strategy, research and material before release. We are editors rather than legal, political or compliance advisers, and we offer no view on strategy, on the accuracy of any claim, or on election law, advertising authorisation or spending rules — those must be checked by your own agent or counsel. What we can do is make the writing sharp, specific and readable at speed.