Market Research Firms Editing and Proofreading Services

Market research is commissioned by people who want an answer and delivered by people who know how uncertain the answer is. That gap is managed in the report. A finding based on 84 respondents in one region, weighted, with a 31% response rate, becomes a chart and a sentence in an executive summary — and then a strategy, a launch and a budget. The researcher knew what the number could bear; the person acting on it three months later has only the document.

We edit what market research agencies and insight teams produce — research reports and their executive summaries, methodology and technical appendices, questionnaire and discussion guide documentation, sample and weighting descriptions, topline and debrief presentations, segmentation studies and their pen portraits, brand and advertising tracking reports, concept and product test reports, qualitative research reports and analysis, client proposals and research designs, fieldwork and quality control documentation, and public release material where findings are published. Our editors work on how confidently the findings are stated.

The relationship between a finding and its base is where research reports do their most consequential work. A chart showing 68% preference looks identical whether it rests on 1,200 respondents or 84, and the executive summary sentence carries no trace of the difference. We write these so every finding travels with its base, in the summary as well as the chart, and so small bases are flagged where they appear rather than in a note nobody reaches; so differences between subgroups are stated as significant or not rather than described as trends, since an unmarked four-point gap becomes a strategy; so the response rate and who did not respond is addressed, because non-response is where the real bias usually sits; and so the recommendations distinguish what the data supports from what the researcher believes on the basis of experience — both are valuable and only one is evidence. Reports written this way are used more carefully, and the researcher is not the person explaining afterwards why the launch failed.

Everything you send is treated in confidence, including client data, fieldwork and unpublished findings. We are editors rather than researchers or statisticians, and we offer no view on methodology, sampling, significance or any finding. What we can do is make the report state its findings at the confidence the data supports.