Marketing Technology Editing and Proofreading Services

Marketing technology occupies an awkward position: it is sold to marketers, who are professional communicators and therefore unusually harsh readers of bad copy, but it is evaluated by IT and privacy teams who care about none of the messaging and all of the data flows. A martech vendor has to write a landing page that survives a chief marketing officer's eye and a data processing description that survives a privacy officer's review, and the two documents must not contradict each other, which is where most vendors come unstuck.

We edit what marketing technology vendors and operations teams produce — product pages and campaign copy, implementation and integration documentation, tracking and tag management guides, data collection and consent documentation, privacy notices and cookie policies, customer data platform and identity resolution documentation, attribution methodology explanations, deliverability and sending policy guidance, marketing automation programme documentation, template libraries and email guidelines, reporting and dashboard definitions, request-for-proposal responses, and internal enablement material for marketing operations teams. Our editors check that a metric such as "engagement" or "conversion" is defined once and used consistently, and that what the product collects is described the same way in the sales material and the privacy documentation.

Attribution methodology is the document where this sector's writing most needs discipline, because attribution is a modelling choice presented to clients as a fact. A dashboard that reports a campaign drove £2.3m in revenue is reporting the output of a set of assumptions — a lookback window, a credit rule, a decision about which touchpoints were even observable after cookie restrictions — and clients make budget decisions on it without knowing any of that. We rewrite these documents so the model in use is named and explained in a paragraph a marketer can follow, so the lookback window and the treatment of unattributed conversions are stated plainly, and so the limits are given as consequences rather than disclaimers: which channels this model systematically under-credits, and what a user should not conclude from the number. Vendors who write attribution honestly lose fewer clients at the point where someone finally compares the platform's revenue figure with the finance team's.

Everything you send is treated in confidence, including campaign data, client names and unreleased product documentation. Whether you are a vendor whose privacy documentation has drifted from its marketing claims, an operations team writing definitions that three departments will have to agree on, or a small company preparing material for enterprise review, we can make the writing consistent and defensible.