SaaS Companies Editing and Proofreading Services

Software sold by subscription is bought again every month, which changes what the writing has to do. In a perpetual licence world the words worked hardest before the sale; in SaaS they work hardest afterwards, in onboarding emails, in-product guidance, renewal notices and the message explaining a price rise. The company's whole relationship with a customer is conducted in short pieces of text written by a dozen people across four teams, and the reason so many SaaS businesses sound like different companies at different moments is that nobody edits across those boundaries.

We edit what SaaS companies produce — website and pricing page copy, plan comparison tables and feature descriptions, trial and onboarding email sequences, in-product onboarding, tooltips and empty states, upgrade and paywall messaging, billing, invoice and dunning communications, renewal and price change notices, cancellation and downgrade flows, customer success playbooks and QBR templates, help documentation and release communications, terms of service and data processing documentation, and investor updates and board reporting. Our editors check that the promise made on the pricing page survives contact with the product, and that a customer reading three different messages from three different teams hears one voice.

The price increase notice is the most consequential email a SaaS company sends, and the standard version is written to minimise the sender's discomfort rather than to keep the customer. It buries the number, opens with a paragraph about continued investment, and lists improvements the customer may not use. We rewrite these so the new price and the date appear in the first two lines, so the reason given is honest and singular rather than a list, so what the customer gains is stated only if it is genuinely relevant to their plan, and so the alternatives — annual commitment, a lower tier, or a grandfathered rate for long-standing customers — are offered openly rather than made available only to those who threaten to leave. Customers accept price rises far more often than companies expect; what they do not accept is discovering the number on an invoice after an email that avoided saying it.

Everything you send is treated in confidence, including pricing plans, customer data and investor material. Whether you are a founder writing every word yourself, a growing company trying to make marketing, product and support sound consistent, or a team preparing a difficult customer communication, we can make the writing clear, plain and appropriate to the moment.