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Sound business communications create opportunities

Corporate communication - positive public relation

Writing for the corporate world requires knowledge of the business and philosophy of the organization. Marketing, public relations, and media access are the vehicles of promotion, requiring understanding the dimensions of the business or organization. Open dialogue with clients, with a clear understanding of what is proprietary and what is for the publicís eyes would be important as a business writer carried through on a project. Correspondence within the organization, whether formal or informal, requires proper approval before disseminating. Business writers must have knowledge of licensed or copyrighted material. Newsletters, journals, articles, memos, summaries, reports and other published material must follow prescribed format as described by company policy. Communication experts are skilled with the language and the rules of grammar, as well as with the organizationís terminology, logos, products, and goals. Information technology is helpful to expedite the communication process and carry out the mission of the company. Maintaining positive public relations and favorable climate for employees can be achieved with good communication skills. Timeliness in completing the tasks at hands is rewarded with other projects, if the project meets the high standards of the corporate hierarchy. Business communicators write and edit a wide range of materials that will, when published, represent the forward-looking image of the company or business. Attention to all aspects of written correspondence and reporting will yield polished, professional materials for the organization. Building positive and beneficial corporate relations within a community can also be done with clear, concise written communications. Speech-writing, letters to community representatives, letters in response to complaint or crisis also require understanding of the workings of the business and the mindset of the managing office. The business writer can be an asset to the administration of a public or non-profit organization, helping to acquire grant mon







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