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Optimizing Business Reporting Effectiveness

Internal and External Management Results Reporting

Financial and other business reports must state results in a factual, meaningful, and readily understandable manner, as opposed to the often dully presented material which rarely inspires reader interest.

Project and contract proposals are usually submitted under stress of considerable competition. They therefore require full adherence to the stated terms of reference, and must be laid out in a thoroughly documented manner, with clear and concise presentation. Their purpose is to make the intended course of action attractive to the client.

The same holds true for periodic project and contract progress reports. Status of work performed to date, results achieved, and especially problems encountered, along with steps taken or proposed for resolution are extremely essential.

Business writing for both manufacturing and service companies in all areas calls for thorough understanding of the organizational operations and the prime related problems. No two industries are ever alike, and similarity between those within a given field can be quite rare. Every business enterprise holds certain unique features of its own, often requiring careful focus.

Article writing for any media demands clarity and conciseness. Newspaper and magazine copy must capture and retain the reader’s attention throughout the entire text. The same doctrine applies to books, and on a much more expanded scale.

The main purpose of advertising and publicity copy is to attract potential business through carefully selected key words. It is one of a business enterprise’s most valuable selling tools.

Business correspondence holds far more importance than normally imagined, providing the means for maximum understanding between upper and middle management, as well as with the rank-and-file staff. The same holds true for written communication with customers, suppliers, and other external contacts.

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