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International marketing strategies

Global business equals exports and imports

International trade impacts all areas of a business, with goods and services coming into and also leaving your markets. Export and import are commonly used terms for the movement of products and services across borders. Business has become global, resulting in complex global supply chains. There are managerial implications for marketing, manufacturing, finance, accounting and distribution. World trade impacts product design, human resources and intellectual property. The bureau of customs in each country is generally charged with tracking and regulating the flow of products and services across borders. The U.S. Customs Bureau is faced with the large task of enforcing American trade policies, fees, regulations, restrictions and standards. A network of federal agencies actually share responsibility for foreign trade. International standards, practices and laws are established for world commerce. No single country has the ability to dictate international terms and conditions. Global standards such as harmonized codes and incoterms have been established by international trade organizations. Compliance with these standards is important. Formats and contents of trade documents used by exporters, importers and freight forwarders have been carefully drafted. For the shipment of cargo, a great deal of detail defines ownership, supply chain responsibilities and physical properties. Containers are an excellent example of how world trade influences trucking, air freight, ocean cargo, warehousing, storage and rail transportation. Laws, customs, quality standards and other details must cross language barriers, time zones and climate zones in addition to borders. Establishment of an export marketing strategy is necessary for many companies since we reside within the worldwide marketplace. Import strategies continue to produce effective methods of cost control. Foreign firms work hard to enter virtually all markets, including those important to you. Trade assistance is available from organizations such as consulates, embassies, ag

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