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Technology marketing writer, editor, proofreader

Marketing, writing, editing, proofreading, technol

An experienced technology marketing writer can not only help you sell your product, but can help you get your company’s name to the forefront.

Polished copy, whether in press releases, brochures, Web content or business-related e-mails is a must. Even one typo can undo months of relationship building. Excellent grammar, spelling and writing create an image of your product that sells more product.

Writing about technology is different than other marketing writing. Often, explanations from product managers is highly technical and needs “translating” for the marketplace. Avoiding jargon and buzzwords is highly effective in creating a corporate image. Letting customers know what your product does, in understandable language, and helping them understand how it will save them time and money, is the goal of technology marketing writing.

Your customers are interested in just a few things: what your product does, how it will help their business and if it is a wise investment. Relaying this information in a clear, concise manner boosts your sales.

Wise writing also helps maximize your company’s exposure in the marketplace, including product placement, keyword maximization and search results.

Branding is also important to your company and experience in changing, then building, a brand is important in a marketing writer. Usage of the new brand, while phasing out the old, for instance, can be a slippery slope, unless in the right hands. Understanding how the public sees your brand is also essential, and the right marketing writer understands that.

A melding of clever design with clever writing in your company’s brochures will give potential customers something to take with them, to help them understand your company’s mission. A Web site with proper keyword usage will draw in customers and give them a comprehensive view of your mission. Inventive writing draws all these aspects of marketing together to help you sell your company, your product and build your customer base.

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