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Professional writing and editing for real estate

Real estate or mortgage company policy, marketing

As a real estate or mortgage professional, it is important to put your best foot forward when promoting yourself and your services to potential clients. Whether you are writing a blog, your personal web site, or producing marketing materials, it is critical that your writing be impeccable. Poor grammar, misspellings or immature writing reflect poorly on your abilities as a professional.

Think of your writing as curb appeal. A beautiful home that has a manicured, landscaped lawn free of debris stands a much better chance of attracting a buyer than a run-down, beat-up shack. Consider your web page and blog. If a potential client is surfing the Internet in search of a Realtor or lender, poor writing will turn them off and steer them to the next agent in line.

As the broker of your own real estate company, you may give your company handbook to agents contemplating a move from their current broker. Are they going to find your publication attractive? Is it well-organized, easy to follow and free of excessive verbiage? Or will it turn them away?

Does your mortgage information read like a dry math book? Or does it clearly point out the main ideas for utilizing your services? Keep in mind that many people have a math or number phobia; your documents should be engaging, clear and informative and meet the needs of the general population.

If your writing is not producing the desired results, perhaps itís time for you to utilize the services of a writer who knows the mortgage and real estate business inside out. A small investment of time and money can turn your tired and lackluster documents into sparkling gems of professionalism guaranteed to turn heads.

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