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Brand name recognition through advertising

Build a brand and create an image

Consumer preference is based upon brand and image awareness. Marketing plays a key role in trade name selection and brand management. Goals are combined with effective resource utilization to develop a marketing plan. Long term and short term strategies are designed. An early step is to define customer demand through tools such as demographic research, surveys and competitive analysis. Product design can be expanded to include features, trade names and packaging- all combining to create your image. Advertising and marketing communications are then developed to build brand awareness and strengthen consumer demand. Brand management successfully guides your product or service through an entire life span, one that can last generations. Tradenames become valuable assets with established price strategies and expected profits. Brands build customer loyalty over time and create competitive advantages. Brand awareness and consumer preference are powerful marketing tools. Trade names become focal points for brands and give names to images. Customer perception is determined through focus groups, surveys, interviews and other forms of research. A tradename should build brand strength and not weaken it. The resources of time and money in particular, are investments into a product line. In order to obtain a satisfactory return on investment (ROI), brand management is essential. In fact, trade names are considered intellectual property and are carefully protected. It is easy to name brands and images, carefully built by firms, that are now valuable assets. Brand management and image marketing are involved with everything from tangible goods to technology. Services and institutions create trade names, brands and images as well.







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