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Creative Copywriting
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Creative Copywriting, Rigorous Research

Copywriting, creative writing, researching

Creative copywriting means writing copy for print or web publication that serves its intended purpose and is interesting to read. The copywriting process always involves creative writing, and often requires rigorous research.

A well-written piece of copy will have a clear purpose. This purpose will be apparent from the start of the text, and will be explained in more detail later in the copy. Copy for web publication will often consist of shorter sentences and paragraphs – for ease of on-screen reading – but the principles of skilled and interesting writing remain the same regardless of the text’s intended location.

Copywriting services can be used for the writing of web content, newspaper and magazine articles, promotional material and sales copy. Whatever the purpose of the copy, quality copywriting services mean text skilfully manipulates the reader’s thinking in a way which serves the copy’s fundamental purpose – whether this means writing that sells, informs, entertains or all three.

Research services can be provided as a part of the copywriting service or individually. With quality research services, the research is gathered from a variety of sources and checked and verified to ensure reliability. Research should be absorbed into the finished text to add detail, colour and interest, and should not overload the writing and make it difficult to take in or sermonic.







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