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Ad Copy Writing

Powerful Ad Copy Writing Techniques

If you are in the ad copy writing business, you realize the need to place a lot of importance on every single word. Ad copy writing is an art as well as a science. This article will focus on three techniques that are required for your ad copy writing practices. After reading this article, you should have a better understanding of what is required for effective ad copy.

First, make sure that you are writing for the customer, not for sales. The use of the word "you" will compel the reader and involve him in what you are saying. "You must do this!" See? Also, the reader wants to know the benefits of the product or service you are selling. He's not looking for a sales pitch. Tell him the benefits and tell him why this product or service is better than the rest. You may want to present him with a certain problem and show how this product or service solves that problem. Your ad copy writing will greatly improve if implement this idea instead of providing a simple sales pitch.

Second, write a compelling headline. When a potential reader glances at the headline of your article, you only have a few seconds to capture his attention. You must make sure that it is compelling and attractive. The headline can also include a problem to incite the reader.

Third, be creative. Make sure that your copy is not boring, but has a little pizzazz ("pizzazz" is a fun word, don't you think?). You can tell your reader a shocking story or something that is memorable. Before you write, brainstorm some creative phrases that sell. Picture yourself walking a mile in your customers shoes before you write. What does he want in a product?

These are just a few helpful tips that can greatly boost your ad copy writing. If you will implement these three things on a regular basis you will see a significant boost in your sales.

Greg Bartlett is a Ph.D. student who runs an online editing service through

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