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Advertising Copy Writing

Advertising copy writing is an art and science of creating advertisements, writing booklets, carrying out publicity with the aim of promoting either a product, a business, a persons idea or a service then carry out careful selection and construction of the adverts in a way that they will effectively and efficiently convince the reader, customer or client into taking a specific and measurable action towards a particular product, services or business. Advertising copy writing is a very essential aspect in an enterprise because without it then a business cannot progress well and satisfy the demands of its customers or clients. This is done with the aim of promoting sales of a particular product or business for profit making. Advertising copy writing involves a lot of technical writing in order to come up with articles, headlines or words that quickly attract or catch the readers' attention.

Advertising copy writing is not all about the beautiful and attractive words or slogans that one writes or creates. But it also requires a lot of creativity and innovativeness for it to win the peoples minds. Collaboration and networking are very important aspects in advertising copy writing because through this, one is able to relate with the people or organization doing the same work then get to learn new skills and knowledge on how to perfectly do their advertising copy writing task.

Advertising copy writing can at times be frustrating and agonizing. Following the nature of this task, one should be ready to take risks especially financially because it can be a win or lose deal. Basically, this happens when there is lack of aggressive advertising copy writing, poor quality of the service or product one is advertising, when the pricing is not realist or people friendly, when they choose a less effective means of advertising and when the place where to get the specific product or service is not easily accessible to the potential customers or clients.


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