Copy writers are a very specialized type of writer. They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. They often must work with the client to produce advertising themes or slogans and may be involved in the marketing of the product or service.
Just do it. Think different. Got milk? If topping slogans like these is a challenge that gets your adrenaline going, you could be a copywriter in the making. Just as songwriters use catchy hooks to write hit songs, copywriters use clever wordplay to write ads that people don't forget. Whether it's a print ad, radio script, billboard, or promotional flyer, it's the copywriter's job to lure the consumer through the written word.
Copywriters can work for themselves as independent contractors, freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines.
Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it.
The market for copywriters is vast and is expanding all the time thanks mainly to the Internet where company information and marketing has to be up-to-date as soon as news breaks or a new product line is released.
A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal. Both are responsible for coming up with big, effective, persuasive ideas.
Well-known copywriters include David Ogilvy, William Bernbach, Robert W. Bly, and Leo Burnett. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Viktor Pelevin, Eric Ambler, Joseph Heller, Terry Gilliam, Salman Rushdie, Don DeLillo, and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then retired to become a very successful copywriter.)
The Internet has proven to be an incredibly powerful tool for copywriters looking to make a living through writing. Web content writers are one of the fastest growing segments of the copywriting profession worldwide. The continuing expansion of the Internet and growing emphasis on the Each writing technique has resulted in an increasing demand for copywriters.
In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.