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Why A Copyeditor Is Essential To Your Business Success

As a new business owner or home-based website operator you can think editing your own sale copy is easy and may not see the need for a copyeditor, right? On the surface you have a spell checker and grammar checker built right into your website builder. Also, who knows your business better than you, so who should be the one writing about your business? This attitude is not uncommon. It is the re-occurring misconception that almost all new business owners go through.

The question of if you need a copyeditor or not can be determined by the results you are getting. Is your sale copy converting sales at a rate you think they should? If the answer is no, you are not getting the results you want and it is definitely time to bring in the help of an Editfast copyeditor.

Ideally you should have a real copyeditor fix your copy before submitting your work to the public. However, this normally isn't the case and now it is time to use a copyeditor and get your copy converted like you know it should be. Hiring an Editfast copyeditor can do more for your business than you may think. A copyeditor will give you constructive feedback on what your sale copy should focus on. The job of a copyeditor is to put a new set of unbiased eyes on your words and make them say what your customer needs to hear in order for your business to make the sale.

Sometimes, as the product owner, you are too close to the process. Your sale copy often is written about what you think is most important about your product or service. A copyeditor will put forth what your potential buyer believes is most important. Sometimes all this takes is to rearrange a couple of paragraphs. Sometimes there is a need to use more action words. Sometimes it can be a matter of using fewer words. The Editfast copyeditor you work with will put their experience to work to make your copy project the message you need it to say.


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