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The process of strategically writing words that promote a person, idea, product, business or opinion is called copywriting. Copy writing may be used as a plain text, or a radio or television advertisement. It can also be used in other media. The objective of writing these words that promote a person or idea is to persuade the person watching or listening to the advertisement or reading the text to act on the product you are advertising. For instance, you try to persuade them to buy a product or to subscribe to a certain view point. Apart from persuading a person to act on the product or idea, copywriting can also be intended to dissuade a person from a certain belief or action.

Copywriting can include slogans, headlines, taglines, jingle lyrics, television or radio commercial scripts, press releases, internet, World Wide Web as well as other written material incorporated into advertising media. Copy written material can contribute words or ideas to print advertisements, bill boards, commercials, brochures, post cards, online sites, e-mails, letters and other media used for advertising.

Copywriting on websites may refer to the methods of writing used to achieve higher rankings in search engines. It includes strategic placement and writing key word phrases in certain frequencies and densities. As search engine algorithms get smarter every day, the search engine optimization (SEO) has evolved to consider what others think about the content, so as to write fluent and readable content that is of good quality and relevant.

There are some principles that you can follow to ensure effective copywriting. These are outlined below.

First thing in copywriting is to know your product. You've got to know your product well and believe in it, as well as be passionate about it. Otherwise, if you don't believe in your product, then why are you selling it? You shouldn't sell something that you wouldn't buy yourself.

Secondly, you should know your customer. You ought to know the kind of person you are targeting. You could find out their occupation, income range, age and sex. Such details will help you to tailor make your ad for the specific needs of the customer.

In addition to the above principles, when copywriting, you should also stress the benefits of the product you are offering, use catching headlines and powerful positive words. Also ensure that you use correct grammar, spelling and formatting.

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