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Copywriting Tips

In order to make your sales page convert into customers and, obviously, into money, there are a few well known copywriting tips you might want to consider. Even though you might think you are doing it just fine and there is no room for improvement, I can assure you there is no such thing. In copywriting, just as in life, there is always room for improvement.

One of the most important tips I can give is to make sure you know your market. Day after day I deal with great sales letters that would be worth a lot of money if they were written especially for a targeted audience. Just to give an example, it is hard to make someone who has just been dumped buy your "getting back together" guide, as long as your sales copy makes them feel embarrassed. I am not saying this wouldn't work in other niches, it's just unsuitable for this particular one. In order to make sure you follow this piece of advice, always write your sales copy as if you were talking to a close friend.

Another mistake usually made by copywriters is failing to call to action properly. Imagine this: you are reading through a sales letter. Everything looks attractive, well written, and it gets you interested in whatever the website is offering. And suddenly, out of nowhere, there is the "Buy Now!" button, just lying there, in the middle of the page. All I can say is that this approach is wrong on so many levels. In order to make somebody buy, you must prepare your reader for the moment you ask for the money.

The last issue I want to tackle is (the lack of) believability. You probably know it is important to make your readers day dream when reading your sales letter, but make sure your credibility doesn't suffer when doing this. Claiming you managed to make $32,247 during a single month is bound to trigger some sort of defense mechanism in your reader's head, even though you are sincere. Stating that, after a lot of previous research, hard work and time spent in front of your computer, you managed to earn $32,247, during a single month, will be much more beneficial. As always, sincerity pays off!

To put it in a nutshell, there will always be something new to learn when it comes to copywriting. And even though the ability to write a good sales letter might be considered a gift you are born with, when applying the right copywriting tips, anyone can virtually become the best copywriter in the world.


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