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Marketing Copywriter

Marketing copywriter is a person whose work is to create relevant words that are useful in the art of advertising a particular product or business, the clients, customers or readers. Their messages can e used in advertising and creation of words that can be useful in media advertisement such as, magazines, radios, internet among others. I believe that they are also very vital people when it comes to advertising different products in the sense of carrying out the exchange process of good and services for profit making.

Marketing copywriters are profit oriented, goal oriented determined, and focused people. Their work or tasks has diverse variations because they are assigned tasks depending on the particular company's culture, goals and objectives. An effective marketing copywriter should be well adverse with marketing skills and how to modify the marketing mix in order to effectively achieve their stated goals and objectives.

They should be well conversant with the different promotion tools such as, publicity, personal selling, sales promotion and advertisement. This will enable them remain focused thus resulting to a prospective work. They should also be aware of how to improve the quality of their products during marketing for it to attract many customers. Good marketing copywriters should also be able to determine the right pricing for their good and services thus attracting more customers. Efficient marketing copywriters should be aware with different pricing strategies such as, customer oriented pricing, demand oriented pricing, psychological pricing and cost plus benefit pricing. This will enable them come up with an effective pricing strategy thus satisfying the demands of their clients. They should also maintain good relations with the clients and be able to advise them where necessary. Effective copy writers should posses' good communication skills, writing skills, and more so they should understand their market segment in order to be able to organize relevant materials for them.


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