Radio and Audio Advertising Editing and Proofreading Services

A thirty-second radio commercial contains about seventy-five usable words, and a client's legal team will want twelve of them. Terms and conditions, APRs, closing dates, the phrase that makes a comparison defensible — each arrives after the script is written and has to come out of the idea. The scripts that work are the ones where the mandatory content was budgeted for at the start; the ones that fail are read at speed by an announcer nobody can follow, ending in a disclaimer that satisfies a lawyer and is heard by no one.

We edit what audio advertisers, agencies and production companies produce — radio and audio commercial scripts across durations, mandatory and legal wording within scripts, streaming and podcast advertising copy including host-read scripts, sponsorship credits and billboards, dynamic and personalised audio copy, voice direction and casting notes, script timing and word count documentation, clearance and pre-approval submissions, regional and market adaptation of scripts, audio branding and sonic identity documentation, campaign proposals and rationale, and post-campaign reporting. Our editors read scripts aloud with a stopwatch.

Fitting the mandatory content is the craft problem this medium poses, and it is solved by structure rather than by speed. The failure is universal: the idea takes twenty-six seconds, the legal takes eight, and the answer is to read the legal faster — which produces something the audience does not process and which arguably has not been communicated at all. We work on these by establishing the mandatory wording before the script is written and writing the idea to the time that remains, since seventy-five words minus twelve is a real constraint and discovering it late is what destroys scripts; by looking for wording the client's legal team will accept that is shorter, because the first version supplied is rarely the minimum; by placing the mandatory content where it can be heard rather than at the end where the listener has already gone; and by testing the whole thing aloud at the pace an announcer will actually use, not at reading speed. A script that comes in at twenty-eight seconds with the legal audible is finished; one that fits only when rushed is not.

Everything you send is treated in confidence, including scripts before clearance and client material. We are editors rather than legal or clearance advisers, and we offer no view on advertising codes, mandatory wording requirements or clearance decisions. What we can do is make the script fit the time with the required content genuinely audible.