SEO Agencies Editing and Proofreading Services

SEO agencies are hired on a promise about traffic and judged, eventually, on revenue. In between sits a monthly report full of metrics the client cannot evaluate — rankings for terms nobody searches, impressions that never became clicks, domain authority scores from a third-party tool that the search engine does not use. Clients tolerate this while the relationship is new and cancel when someone asks what any of it was worth, which is usually a new marketing director in month fourteen.

We edit what SEO agencies and consultants produce — monthly and quarterly client reports and their commentary, technical audit reports and prioritised recommendations, keyword research and search intent documentation, content strategy and briefing documentation, on-page and metadata recommendations, link acquisition strategy and outreach copy, migration planning and risk documentation, local search and multi-location documentation, proposals and scopes of work, pitch and credentials material, client education content explaining how search works, and reporting on algorithm updates and their impact. Our editors work on the report that determines whether the retainer survives.

The client report is where SEO agencies lose accounts they were doing good work on. A report leading with average position, impressions and domain authority is reporting on the agency's activity rather than the client's business, and a finance director reading it sees a cost with no return attached. We rebuild these so the first section states what changed commercially — the pages now earning revenue that were not, the terms driving qualified enquiries, the value of the traffic gained expressed as what the equivalent paid spend would cost; so movements are attributed honestly, including the ones caused by seasonality, an algorithm update or a competitor's mistake rather than by the agency; so anything that went backwards is named first, because a client who finds it themselves stops believing the rest; so the recommendations carry an effort and impact estimate, since a list of forty technical fixes with no priority gets none of them done; and so a plain-language explanation accompanies anything the client will be asked about internally. Agencies that report this way keep accounts through the months when rankings do not move.

Everything you send is treated in confidence, including client data, audits and performance reporting. We are editors rather than search specialists, and we offer no view on technique, algorithm behaviour, ranking factors or performance. What we can do is make reports say what happened to the client's business and audits say what to do first.