Sponsorship and Naming Rights Editing and Proofreading Services

Sponsorship agreements are negotiated on a headline figure and delivered against a schedule nobody reads until something is missing. A brand pays for a relationship with a property — a stadium, a team, a festival, an award — and what it actually receives is a list of rights: logo placements, hospitality allocations, category exclusivity, access to data, the ability to describe itself in a particular way. The disputes are always about the same thing: a right the sponsor believed it had bought and the schedule does not grant.

We edit what rights holders, sponsors and agencies produce — sponsorship proposals and rights packages, rights schedules and deliverable inventories, naming rights agreements and their public explanations, category exclusivity definitions, activation plans and brand guidelines for a property, announcement and launch communications, hospitality and ticketing entitlement documentation, signage and inventory specifications, digital and social rights documentation, data sharing and rights explanations, valuation and benchmarking documentation, renewal and termination provisions, morality and reputation clauses, and post-season or post-event reporting to sponsors. Our editors work on the schedule where the money actually sits.

The rights schedule is the document the whole relationship runs on, and its weakness is that it lists rights without defining them. "Category exclusivity in financial services" sounds complete and does not say whether it excludes a bank, an insurer, a payments provider, a cryptocurrency exchange, or the fintech that sponsors an individual player. "Logo on all match-day collateral" does not say what happens to the collateral produced by the broadcaster. We write these so each right names its scope, its territory, its duration and its exceptions; so exclusivity is defined by a list of what is excluded rather than by a category label; so anything the rights holder cannot actually control — broadcaster graphics, league-level partnerships, player personal deals — is disclosed as outside the grant rather than left to be discovered; so the deliverable inventory is countable, with what happens if a rain-affected fixture removes six of the twelve pitchside rotations; and so the reporting the sponsor will receive is specified. Schedules written this way renew, because the sponsor gets what it thought it bought.

Everything you send is treated in confidence, including commercial terms, negotiations and agreements. We are editors rather than legal or commercial advisers, and we offer no view on valuation, contract terms, competition law or any negotiation. What we can do is make the schedule specific enough that both parties know what was sold.