Niche Site Builders Editing and Proofreading Services

A site has three hundred articles about aquariums. Every one is competent, none carries a byline, the about page says "we are a team of passionate enthusiasts", and a reader deciding whether to trust the advice about a sick fish has no way to find out whether anybody here has ever kept one. The advice may be excellent. There is nothing on the page to make it worth acting on.

We edit what niche site operators publish — author and contributor biographies, about and editorial pages, expertise and review statements attached to articles, methodology and testing pages, medical or financial disclaimers where they apply, contact and correspondence pages, and the credentials shown alongside advice. Our editors work on the pages that answer "who says so".

The author box and the site's account of its own expertise is what makes advice actionable, and its failure is anonymity dressed as a team. A reader taking advice wants to know what the writer has actually done. We work through these so the writer is a named person with something checkable about them, since a real name with a real history is the cheapest credibility available and "our team of experts" is the most expensive kind of nothing; so the relevant experience is stated specifically rather than as a field — the years kept, the qualification held, the number seen, the thing personally done — because a reader can weigh "eleven years and four tanks" and cannot weigh "passionate about fishkeeping"; so the limits of that expertise are stated, given that a keeper who is not a vet should say so and gains rather than loses by it; so any article reviewed by somebody with a formal qualification says who and when, and that person is findable; so the testing or research method is described where the article rests on it, as this is what separates an opinion from a recommendation; so a photograph and a way to make contact exist, since anonymity is read as evasion on advice topics; so the site says plainly where its money comes from; and so the byline appears on the article rather than only on an about page nobody visits. Sites built this way are trusted, cited and returned to.

Everything you send is treated in confidence, including site data, revenue information and unpublished content. We are editors rather than search, legal or subject advisers, and we offer no view on rankings, disclosure requirements or any advice you publish. What we can do is make it clear who is speaking.