Podcast Hosts Editing and Proofreading Services

The host reads the ad in their own voice, in the middle of the conversation, in the same tone as everything else — which is exactly why it works and exactly why it is a problem. Twelve seconds in, a listener who has not registered that this is an advertisement is being recommended a product by somebody they trust, and the disclosure was four minutes ago at normal speed.

We edit what podcast hosts write — host-read advertisement copy and its disclosure, sponsorship terms and what a host will and will not say, episode introductions and sign-offs, listener-facing corrections, guest invitation and preparation emails, membership and support appeals, and the standard segments that recur every week. Our editors work on words that are spoken rather than read.

The host-read advertisement and its disclosure is where a podcast's trust is spent or protected, and its failure is an endorsement indistinguishable from the show. The whole value of a host read is that it sounds like the host, which is precisely why the listener needs telling. We work through these so the disclosure is placed immediately before the read rather than at the top of the episode, since a listener joining late or skipping forward will otherwise never hear it and the value of the ad depends on them not noticing; so the disclosure is in the host's own words rather than in a legal formula, because "this bit is paid for" is heard and "the following is a paid promotion" is not; so any personal claim is one the host has actually done, given that a host who says they use something they have never opened will be found out by exactly the audience that trusts them; so what the host has not tried is said plainly, as "I have not used this, they are paying me, here is what they say it does" costs a sponsor very little and costs the host nothing at all; so the sponsor's own claims are attributed to the sponsor rather than absorbed into the host's voice; so anything the host would not say is agreed with the sponsor before recording rather than negotiated in the edit; so the read is written to be spoken, with the sentence lengths of speech; and so the ad is timed so that a listener who wants to skip can. Reads written this way keep the audience and the sponsor.

Everything you send is treated in confidence, including sponsorship terms, rates and unreleased episodes. We are editors rather than advertising or regulatory advisers, and we offer no view on disclosure obligations, sponsorship or any product. What we can do is keep the trust that makes a host read worth buying.