Social Media Creators Editing and Proofreading Services

A brand asks for the numbers. The creator sends a deck saying 340K followers and an engagement rate of 8%. The brand's team pulls the last twenty posts, calculates 1.4%, notices that the 8% came from a single unusual video in March, and stops replying. Nothing in the deck was invented, and the creator will never know why the conversation ended.

We edit what social media creators produce for brands — media kits and rate cards, audience and performance summaries, campaign proposals and deliverable lists, partnership terms and usage rights, disclosure and labelling copy, post-campaign reports, and the emails that open and close a brand relationship. Our editors work on documents read by somebody who will check them.

The media kit's audience numbers are what a brand partnership rests on, and their failure is a best-case figure presented as a typical one. The person receiving it has the same public data you do. We work through these so every metric states the period it covers and the number of posts behind it, since a rate calculated over the last twelve months and one calculated over the last twelve posts are different claims and only one survives being recalculated; so the median is offered alongside or instead of the mean, given that a single unusual post distorts an average and a brand that spots it discounts everything else on the page; so an outlier is disclosed and set aside rather than left in, because naming the March video and giving the figure without it reads as competence; so the audience is described by who they are rather than only by how many — the age band, the location, the split, the proportion who are actually the brand's market — as a brand buys relevance and not reach; so anything soft is labelled as soft, including saves, shares and comment sentiment; so the results of previous partnerships are given with what was actually measured, and where nothing was measured that is said; so the rate is tied to specific deliverables with usage and exclusivity priced separately; and so nothing in the kit would change if the brand ran the numbers themselves. Kits written this way get second campaigns.

Everything you send is treated in confidence, including analytics, rates and brand correspondence. We are editors rather than talent managers or advertising advisers, and we offer no view on rates, platforms or disclosure obligations. What we can do is make the numbers survive being checked.