Apparel Brands Editing and Proofreading Services

A customer orders a medium in one style and a medium in another from the same brand, and the two garments differ by nearly two inches at the chest. The size chart lists both as medium because both were labelled that way by the factory that made them, not because anyone measured the finished garments against each other. The return rate on the second style runs at three times the first, and the size guide — the one document that could have prevented most of those returns — describes a size, not a body.

We edit what apparel brands produce to help customers buy the right size — size charts and fit guides, size-by-style variation notes, model and sample measurement disclosures, return and exchange policy wording tied to fit, garment care and construction descriptions, and the customer service scripts used to answer a sizing question before a purchase. Our editors work on the page a customer reads instead of trying the garment on.

The actual garment measurement is what a size guide needs to work, and its failure is a generic size chart applied uniformly across styles that fit differently. Medium means whatever the factory decided medium means, and that varies between a fitted shirt and a relaxed one from the same label. We work through these so measurements are given for the finished garment, not the body it is designed for, since a chest measurement of "38-40 inches" describes a person and a flat measurement of "21.5 inches armpit to armpit" describes the actual shirt a customer is deciding whether to buy; so fit is described relative to the body — fitted, relaxed, oversized — with what that means in practical terms, given that "relaxed fit" alone tells a customer nothing about how many inches of ease to expect; so the model's measurements and the size they are wearing in photos are stated, because a customer comparing themselves to a model needs the actual numbers rather than a guess from a photograph; so known fit issues specific to a style are disclosed rather than left for the customer to discover, as a style that runs small in the shoulders is a fact the brand already knows and the customer does not; so sizing that differs across a product line — one style running large, another running true to size — is flagged at the product level rather than buried in a general size chart everyone is expected to already know applies differently per style; and so the guide is written for someone deciding between two sizes right now, with a clear recommendation for borderline measurements, rather than as a reference table alone. Guides written this way convert without generating the return.

Everything you send is treated in confidence, including product specifications, fit data and customer information. We are editors rather than pattern makers, garment technologists or fit specialists, and we offer no view on sizing standards or construction. What we can do is make sure the guide describes the actual garment.