Web Design Agencies Editing and Proofreading Services

Agencies are judged on visual work and undone by written work. The design is approved, the build is competent, and then the project runs three months late because the client never delivered the copy, or ends in a difficult conversation about a fourth round of revisions that the proposal implied were included. Almost every unprofitable project an agency has ever run can be traced to a document — a proposal that described a vision instead of a scope, or a handover that left the client unable to update their own site.

We edit what web and digital agencies produce — proposals and pitch documents, scopes of work and project schedules, contracts and terms of business, discovery and workshop outputs, sitemaps and content matrices, website copy written on the client's behalf, tone of voice and brand messaging guidelines, content briefs for client-supplied copy, case studies and portfolio write-ups, capability statements and credentials decks, maintenance and retainer agreements, handover documentation and client training guides, and accessibility and performance reports delivered at project close. Our editors check that what is included, what is chargeable and how many revision rounds are covered is stated in the same terms in the proposal, the contract and the project plan.

The content brief given to a client is the document that decides whether a project ships on time, and most agencies do not produce one at all — they ask for "the copy for the About page" and wait. Clients delay because the task is unbounded and they do not know what good looks like. We write briefs that give a word count range, the page's single purpose, the questions the copy must answer, an example of the tone from a site they already like, and a hard date with the stated consequence of missing it. Where the client is unlikely to deliver at all, the brief becomes the specification for copy the agency writes and the client approves, which is a much easier request to make in week two than in week nine. Agencies that brief content properly move launch dates less often, and stop absorbing the cost of writing they never quoted for.

Everything you send is treated confidentially, including client proposals, commercial terms and unreleased site content. Whether you are a freelancer whose proposals keep getting negotiated down, a studio standardising documents across projects, or an agency writing copy for a client in a field you are learning as you go, we can make the writing persuasive and the commercial language tight.