Pet Food Manufacturers Editing and Proofreading Services

On the back of the bag, in six point type, is the sentence that determines whether this food can be an animal's only diet for the rest of its life. Most owners never read it. Every veterinarian does, and so does every regulator, and the difference between a product formulated to meet a profile and one fed to animals for six months is entirely contained in which version of that sentence was printed.

We edit what pet food manufacturers produce — nutritional adequacy statements and feeding guides, product labels and packaging copy within the constraints that apply, product specifications and formulation documentation, feeding trial and substantiation records, veterinary and technical literature, customer service content and complaint responses, retailer and distributor material, and quality and recall documentation. Our editors work on the claims a bag makes and what stands behind them.

The nutritional adequacy statement and its feeding guide is where pet food writing carries real consequences, and its failure is a life-stage claim whose basis is not stated and a feeding guide nobody can use. An animal fed one food for years depends on that sentence being right. We work through these so the adequacy statement names the life stage precisely and says how it was substantiated — formulated to meet a profile, or tested by feeding trial — since these are different levels of evidence and the label is where the difference is disclosed; so any growth claim distinguishes large-breed growth where the profile differs, given that a food adequate for one puppy is not adequate for another; so a product intended as a treat, a topper or a complementary food says so where an owner will see it, because the commonest real-world harm in this category is a supplementary product fed as a complete diet; so the feeding guide is given by body weight in the units of the market, with a stated activity assumption and a starting point rather than a range that spans double; so the guide says to adjust to body condition and describes how to assess it in two sentences; so transition instructions are given as days and proportions; and so the calorie content is stated so an owner can compare products at all. Labels written this way keep animals well and keep the manufacturer out of an argument.

Everything you send is treated in confidence, including formulations, substantiation records, label drafts and complaint material. We are editors rather than veterinarians, nutritionists or regulatory advisers, and we offer no view on formulation, nutritional adequacy, animal health or compliance. What we can do is make the statement and the guide say exactly what they mean.