Digital Marketing Agencies Editing and Proofreading Services

Digital agencies lose money on scope. A retainer is agreed on a monthly figure and a list of channels, the client asks for a landing page in week three, a reporting dashboard in week five and a rush campaign in week seven, and the agency delivers all of it because the relationship is new. Six months later the account is unprofitable, the team is exhausted, and the conversation about what was actually included is happening for the first time — at which point the client genuinely believes it was all included, because nothing said otherwise.

We edit what digital marketing agencies produce — scopes of work and retainer agreements, proposals and pitch documents, service and package descriptions, change request and additional work documentation, client onboarding and kick-off material, reporting templates and commentary, campaign plans and channel strategies, credentials and case studies, terms of business including notice and cancellation, client communication protocols and escalation paths, team and resourcing documentation, and pricing and rate card material. Our editors work on the documents that decide whether an account is profitable.

The scope of work is where the money is, and the weakness is always the same: it lists what the agency will do and says nothing about volume, iterations or what happens next. "Ongoing content creation" and "campaign management" are commitments with no boundary. We write these so every deliverable carries a quantity and a frequency — four articles a month, up to 1,200 words, two rounds of revision each; so what is explicitly not included is listed, because a client cannot be expected to infer the boundary from silence; so the process for additional work is stated as a normal, easy thing rather than as a penalty, since a change request procedure that feels adversarial simply does not get used and the work happens anyway; so the client's own obligations are specified with dates, because most agency delays are caused by approvals that did not arrive; and so the review point is scheduled, where scope is reset against what actually happened. Agencies that write scopes this way have the awkward conversation once, at the start, instead of continuously.

Everything you send is treated in confidence, including client agreements, pricing and campaign material. We are editors rather than legal or agency management advisers, and we offer no view on contract terms, pricing or resourcing. What we can do is make scopes specific and client documents clear about what is included.