Email Marketing Editing and Proofreading Services

Most of the email a company sends is not marketing. It is the order confirmation, the password reset, the delivery notification, the receipt, the failed payment notice — messages sent because something happened, opened at rates marketing email never approaches, and written years ago by a developer filling in a template. They are the most-read writing the company produces and the least edited.

We edit what email marketing teams and their agencies produce — transactional and system email copy, order, shipping and delivery notifications, account and security emails, payment failure and billing communications, lifecycle and automated campaign copy, promotional campaign emails, subject lines and preheader text, preference centre and subscription management copy, unsubscribe flows and confirmation pages, re-engagement and sunset sequences, template and modular content documentation, testing plans and results, and deliverability and sender reputation guidance. Our editors treat transactional email as the high-traffic writing it is.

Transactional email is where a company can earn more goodwill per word than anywhere else, and it is almost universally neglected. A failed payment notice reading that the transaction could not be processed and the customer should update their details is technically complete and does nothing: it does not say which card, when the retry happens, what stops working and when, or whether they have already lost anything. We rewrite these so the message states what happened in the customer's terms, what the consequence is and by when, and exactly what to do — with the action available in one step from the email; so the tone assumes an ordinary cause, because most failed payments are an expired card rather than an empty account and a message implying otherwise is read as an accusation; so the retry schedule is disclosed, since a customer who knows the next attempt is Thursday does not need to do anything today; and so the email says what has not happened, because the fear is that access has already been cut off. The same discipline applies to delivery, security and account emails, where the writing determines whether the next contact is a support ticket.

Everything you send is treated in confidence, including templates, customer data descriptions and campaign material. We are editors rather than deliverability, legal or marketing advisers, and we offer no view on consent requirements, sending practice or platform rules. What we can do is make the emails clear, particularly the ones nobody thinks of as writing.