Course Creators Editing and Proofreading Services

The sales page promises that students will master the subject, transform their career and unlock their potential. Four hundred people buy it. Two hundred and ninety never finish module two, thirty ask for refunds, and the reviews say it was not what they expected — which is accurate, because the page described an aspiration and the course teaches a specific, narrower, genuinely useful thing.

We edit what independent course creators write — sales and landing pages, module and lesson descriptions, outcome and prerequisite statements, refund and access terms, launch email sequences, student onboarding and completion communications, and the testimonials and case studies used as evidence. Our editors work on pages that have to attract the right buyer rather than the most buyers.

The outcome statement and its exclusions are what determine whether a course sells well or sells badly, and their failure is a transformation where a capability belongs. A refund is a sale that cost money to make. We work through these so the outcome is a thing the student will be able to do, described concretely enough to be tested — a document produced, a task completed unaided, a decision made correctly — since "master the fundamentals" cannot disappoint anybody in advance and disappoints everybody afterwards; so the prerequisite is stated plainly, because a buyer who lacks it will fail and blame the course, and their review is worth more damage than their fee was worth; so the course says who it is not for in a short list, given that this converts better than any additional benefit and removes the buyers who generate refunds; so the real time commitment is stated as hours per week over a number of weeks, including the work outside the videos; so the format is described exactly — the number of lessons, their length, whether there is feedback, and whether the creator answers anything; so anything the course does not cover but a buyer would assume is named; so the testimonials describe the specific thing achieved rather than the enthusiasm felt; and so the refund terms are generous and stated, because a clear refund policy sells more than it costs. Pages written this way produce students who finish.

Everything you send is treated in confidence, including unreleased courses, sales figures and student information. We are editors rather than course designers or marketers, and we offer no view on teaching, pricing or claims. What we can do is attract the buyer who will finish.