Crowdfunding Pitch Pages Editing and Proofreading Services

The page has a film, a prototype, three tiers and a delivery date of March. The risks section says the team is confident of delivering on time and that any delays will be communicated promptly. Everybody who has backed a campaign before reads that sentence, understands that nobody has thought about tooling lead times, and does not pledge.

We edit crowdfunding campaign pages and their supporting material — project descriptions and reward tiers, risks and challenges sections, delivery timelines and their assumptions, backer updates during and after a campaign, stretch goal and add-on descriptions, and the messages sent when a delivery date slips. Our editors work on pages read by people who have been let down before.

The risks and challenges section is the part of a campaign page experienced backers read first, and its failure is reassurance where an assessment belongs. Confidence is not evidence, and the audience for this section has seen a hundred confident campaigns arrive two years late. We work through these so the actual risks are named specifically — the tooling that has not been quoted, the certification not yet applied for, the single supplier, the component with a nine-month lead time — since a named risk reads as competence and an unnamed one reads as inexperience; so what has already been done to reduce each risk is stated, because the difference between a risk and a red flag is whether the creator has moved on it; so the stage the project has actually reached is described exactly, given that a working prototype, a design file and an idea are three very different things and the film makes all three look identical; so the delivery date includes the assumption it rests on and the effect if that assumption fails, as a date without a dependency is a wish; so the creator's relevant experience is stated honestly, including where this is the first time they have manufactured anything; so the plan if the campaign overfunds is described, since scale is where fulfilment usually breaks; so the position if the project cannot be completed is stated plainly; and so the section is written in the creator's own voice rather than in legal boilerplate. Pages written this way get funded by the backers who fund things twice.

Everything you send is treated in confidence, including unreleased products, supplier information and financial projections. We are editors rather than manufacturers, lawyers or crowdfunding advisers, and we offer no view on feasibility, platform rules or any campaign. What we can do is make the risks section read as competence.