Real Estate Marketing Agencies Editing and Proofreading Services

Two hundred people scroll past a listing in three seconds each. Four of them book a viewing. Two of those four walk in, look at the same rooms the photographs showed, and are visibly disappointed within ninety seconds — because the description promised a feeling the property does not produce, and the photographs were taken with a lens that made a small room into a claim.

We edit what property marketing agencies and in-house teams produce — property descriptions and listing copy, brochure and particulars content, photographic and floorplan briefs, video and virtual tour scripts, development and scheme naming and positioning material, launch campaign and advertising copy, email and portal campaign content, social and paid media copy for listings, agency pitch and credentials documents, and vendor-facing marketing proposals. Our editors work on the description a buyer will hold up against the room.

The property description is where marketing either qualifies buyers or produces disappointed viewings, and its failure is adjectives standing in for facts. A description full of stunning, spacious and unique tells a buyer nothing and sets an expectation the property has to beat. We work through these so the copy leads with the two or three specific things this property has that the others on the same street do not — the south-facing garden of a stated size, the twenty-two-foot kitchen, the loft already boarded and lit, the parking on a street with none; so every claim is a fact with a number or a comparison behind it, since "spacious" is a promise and "5.8 m × 4.2 m" is information the buyer can measure against their own furniture; so the compromises are named rather than concealed, because a buyer who reads that the third bedroom is a study-sized room, or that the property is on a bus route, arrives already accepting it and viewings convert instead of collapsing; so the photographs are briefed to represent rather than flatter, with a note where a wide lens has been used; so the description says who the property suits, as this is what makes the right buyer stop scrolling; so the floorplan carries the room dimensions and the total area on a stated basis; and so nothing in the copy will be contradicted by the first thirty seconds of a viewing. Descriptions written this way produce fewer viewings and more offers.

Everything you send is treated in confidence, including client instructions, property information and campaign material. We are editors rather than agents or surveyors, and we offer no view on values, measurements or property condition. What we can do is make the description survive the viewing.