Direct-to-Consumer Brands Editing and Proofreading Services

"We cut out the middleman, so you pay less for better quality." The sentence sits on the pricing page, and nothing near it says what the product costs to make, what the brand's margin is, or what the middleman was actually charging. Four competitors in the same category run a version of the same line. A customer who has read it forty times has stopped believing any of it, including the version that happens to be true.

The documents we edit for Direct-to-Consumer Brands

Pricing and cost breakdown pages are the first thing we are usually asked to look at. About and mission pages follow them alongside product pages and the claims made on those pages. Sourcing and factory information, sustainability and materials statements, and subscription and repeat purchase terms come next. The emails a brand sends when a product is delayed or a price changes are edited here as well. Our editors work on claims a skeptical customer has already heard.

What the editing involves

The price breakdown is the most persuasive page a direct brand can publish, and it is the one most brands will not write. Its failure is a claim about value with no arithmetic behind it. Cutting out the middleman is a sentence, while showing the numbers is an argument. A breakdown explains the price when it names $18 of materials, $9 of manufacturing, $4 of shipping and duty, and $3 of packaging inside a $62 shirt. A customer told about value instead has been given nothing to check.

The brand's own margin belongs inside that breakdown. A version that stops at $34 of cost and never mentions the remaining $28 is transparently incomplete, and it is read that way. The comparison with a conventional retailer only means something against a number, so the markup being displaced should be stated with the reason it exists. Costs a conventional retailer does not carry belong there too: returns, customer service, and paid acquisition are real, and leaving them out invites the charge of picking the flattering figures. The factory should be named, or the reason for not naming it should be given, since an unnamed factory beside a transparency claim is the commonest weak point in this category.

A price rise is explained by naming the line that moved, not by announcing that costs have risen across the board. Nothing about labor or environmental practice should appear on the page unless somebody has checked it, because a claim of that kind is the first one a journalist tests. The page should also carry a date, since a cost breakdown from 2023 presented as current is a different problem from an inaccurate one. Pages written this way are believed by people who arrived skeptical.

Confidentiality and the limits of our role

Everything you send us is treated in confidence, including costs, margins, supplier information, and unreleased products. We are editors, not sourcing, sustainability, or marketing advisors, and we offer no opinion on costs, claims, or supply chains. What we can do is turn a slogan into arithmetic.