Every unclear sentence in an online store has a price attached, and unusually for technology writing, you can watch it being paid. A delivery estimate that hedges, a returns policy that avoids saying who covers postage, an error at the payment step that says only "something went wrong" — each of these has a measurable abandonment rate. The writing around a transaction is not decoration on top of the commerce; for most of the buyer's journey it is the entire product they can see.

We edit what merchants, platform vendors and agencies produce — product descriptions and category page copy, checkout and cart interface text, delivery, returns and refund policies, terms of sale and consumer rights information, order confirmation and shipping notification emails, abandoned cart and post-purchase sequences, customer service macros and help-centre articles, merchant onboarding documentation for platform vendors, payment and fraud documentation, marketplace seller policies, migration guides for replatforming, and international expansion content for new markets. Our editors check that delivery and returns promises match across the product page, the checkout and the confirmation email, because when they diverge the customer believes whichever one favours them, and they are usually right to.

The returns policy is the highest-leverage document on most stores, and it is written defensively almost everywhere. Buyers read it before purchase far more often than merchants assume, and vagueness there suppresses sales that would never have become returns. We rewrite policies so the window is stated as a number of days from delivery rather than from dispatch, so who pays return postage is answered in the first two sentences rather than buried, so the condition requirements are concrete — tags attached, original packaging, unworn — rather than left to a dispute later, and so the refund timing names both the processing time and the bank's own delay, which is where most "where is my money" contacts come from. A policy written to be understood costs a little more in returns and earns considerably more in conversion; a policy written to be enforced achieves the opposite.

Everything you send is treated confidentially, including unreleased product ranges, pricing and platform documentation. Whether you are a merchant writing everything yourself, an agency preparing a store for launch, or a platform vendor documenting a checkout API for developers, we can make the writing plain, consistent and legally careful without turning it into boilerplate.