Consumer Electronics Retail Editing and Proofreading Services

A customer buys a monitor, gets it home, and discovers it needs a cable the laptop does not have, a stand that is sold separately, and a graphics output the laptop does not possess. Nothing was hidden. Everything was on the specification tab in a form that assumed the reader already knew which of forty lines mattered.

We edit what electronics retailers produce — what's-in-the-box and compatibility statements, product page specifications and their plain-language summaries, buying guides and comparison content, setup and first-use information, extended warranty and protection plan descriptions, trade-in and recycling information, and the responses to the questions customers ask before buying. Our editors work on the gap between a specification and a decision.

The what's-in-the-box and compatibility statement is what prevents a return, and its failure is a specification list standing in for an answer. Customers do not return products because they are bad; they return them because something else was needed. We work through these so the box contents are listed as objects rather than as features, since a customer can picture a cable and cannot picture "connectivity"; so anything commonly assumed and not included is named explicitly — the cable, the stand, the batteries, the mount, the subscription — because the omission is the return; so compatibility is stated as a question the customer can answer about their own equipment, given that "supports DisplayPort 1.4" requires knowledge they do not have and "check the back of your laptop for a socket shaped like this" does not, with a picture; so the most common incompatibility in the category is called out at the top, as one paragraph prevents most of the returns in a product line; so what else will be needed is priced, since discovering a £34 cable at home is a worse experience than buying it in the same transaction; so any physical requirement is given in measurements — the desk depth, the wall type, the shelf clearance; so the setup time and difficulty is stated honestly; and so the specification list remains available for the customers who want it, beneath the answer rather than instead of it. Pages written this way reduce returns.

Everything you send is treated in confidence, including product data, returns figures and supplier information. We are editors rather than product or technical specialists, and we offer no view on products, compatibility or specifications. What we can do is answer the question that produces the return.