Subscription Boxes Editing and Proofreading Services

A customer signs up for a three-month trial in September. In December the annual plan renews at a hundred and forty pounds, taken from a card they had forgotten was on file, four days before Christmas. They did not read the terms. They also received no message between the sign-up and the charge, and the cancellation link was in the footer of an email from eleven weeks earlier.

We edit what subscription businesses produce — renewal and pre-billing notices, cancellation and skip instructions, sign-up and trial terms, box contents and value communications, delay and substitution messages, pause and downgrade options, and the messages sent to a customer who is leaving. Our editors work on the notice that arrives before the money does.

The renewal notice is what determines whether a subscription business is trusted, and its failure is a charge that arrives unannounced. Nobody minds paying for something they chose to keep. We work through these so a notice is sent before every renewal with the amount and the date, since a customer who is reminded and does nothing has consented and one who is charged silently has not, whatever the terms say; so the notice arrives with enough time to act — a week for a monthly plan, a month for an annual one — because a reminder sent the day before is a formality rather than a choice; so the cancellation route is in the notice itself rather than linked from an account page, given that a customer who has to hunt cancels by disputing the charge instead; so cancelling is possible in the same number of steps as joining, since the asymmetry is what customers describe when they warn other people off; so skipping and pausing are offered beside cancelling, as a substantial share of people who cancel would have skipped a month; so the price is stated as the amount that will leave their account rather than as a monthly equivalent; so any change to the price or the contents since they joined is stated in the notice; and so the leaving message asks one question and does not argue. Notices written this way keep the customers worth keeping.

Everything you send is treated in confidence, including subscriber data, churn figures and commercial terms. We are editors rather than consumer law or retention advisers, and we offer no view on billing practice, terms or compliance. What we can do is make the charge expected.