Boutique Accommodation Editing and Proofreading Services

Boutique properties sell character, and character is a euphemism for a building that does things a chain hotel does not. The staircase is beautiful and steep. The rooms are individual, which means one has a bath in the bedroom and one has a window onto a wall. The floors are original and sound travels. Guests who chose the property for exactly these qualities complain about them, and the complaint is almost always the property's fault — not for having them, but for not saying which room the guest was getting.

We edit what boutique hotels, design-led properties and small luxury accommodation produce — property and room descriptions, individual room profiles and their differences, listing and channel copy, direct booking site content, pre-arrival and check-in communications, guest directories and in-room information, food and beverage descriptions, spa and experience descriptions, accessibility descriptions for a historic building, cancellation and rate terms, event and exclusive-use documentation, press and media material, review responses, and staff standards and service documentation. Our editors work on the description that determines which room a guest expects.

Room-level description is where boutique properties either delight guests or generate the complaint they cannot answer. When every room is different, describing them collectively — a range of individually designed rooms, each with its own character — means every guest imagines the one from the photographs. We write these so each room has its own description naming the specific things a guest would want to know: this one is up two flights with no lift and the last flight is narrow; this one has the freestanding bath in the room rather than a separate bathroom, which some people love and some do not; this one is above the bar and is not quiet before eleven; this one is the smallest and is priced accordingly. We say which is which rather than leaving it to allocation, because a guest who chose the quiet one at the back has a different experience from one who was put there. And we write the trade-off honestly — that a listed building means no air conditioning, and here is what we do instead — since a guest told in advance treats it as character and a guest who discovers it treats it as a fault.

Everything you send is treated in confidence, including rates, listings and guest information. We are editors rather than hospitality or accessibility advisers, and we offer no view on service standards, accessibility obligations or building compliance. What we can do is make the descriptions specific enough that guests get the room they expected.