Content Marketing Agencies Editing and Proofreading Services

Content marketing agencies run on freelancers. A client's programme might involve fifteen writers over a year, none of whom have met the client, most of whom are working from a spreadsheet row containing a title, a word count and a keyword. What comes back is competent, generic and interchangeable — and the agency's editors then spend more time rewriting it than the brief would have taken to write properly. The economics of the whole model depend on a document most agencies treat as an administrative artefact.

We edit what content marketing agencies produce — content briefs for freelance writers, content strategy and programme documents, editorial calendars and topic plans, audience and persona documentation, tone of voice guidance for a client's content, article, guide and long-form copy, case study and customer story material, email and newsletter content, social copy adapted from long-form, SEO guidance for writers, client reporting on content performance, freelancer onboarding and quality standards, pitch and proposal documents, and content audits and gap analyses. Our editors work on the brief that determines whether the draft needs rewriting.

The content brief is where the margin in this business is made or lost. A row containing a title, 1,200 words and a target keyword produces an article assembled from the top five search results, because that is all the writer has to work from. We build briefs so the writer is told who the reader is at the moment they search — what problem they are in, what they have already tried, and what they will do next — since that turns a topic into an angle; so the client's actual position is supplied, because a writer who does not know the company's view produces a survey of everybody's; so at least one thing the client knows and competitors do not is included, whether a customer number, a proprietary observation or a named internal expert to quote; so the specific things not to say are listed, which is where most rewriting originates; and so an example of a piece the client approved is attached, because writers pattern-match faster than they parse guidance. A brief like this takes twenty minutes and removes the rewrite.

Everything you send is treated in confidence, including client material, strategy and content before publication. We are editors rather than marketers or search specialists, and we offer no view on strategy, search performance or client results. What we can do is make briefs specific enough that the draft arrives usable.