Destination Marketing Organizations Editing and Proofreading Services

A destination marketing organisation promotes a place where people live. That is the tension the whole discipline runs on: the campaign that fills the harbour town in August is a success for the businesses on the front and a problem for the family who cannot park outside their own house. DMOs are funded by the first group and accountable, increasingly, to the second — and the documents that fail are the ones written as though only visitors will read them.

We edit what destination marketing organisations, tourism boards and visitor economy bodies produce — destination brand and positioning documents, campaign and marketing material, destination websites and content strategy, visitor guides and itinerary suggestions, trade and travel media material, business and event bid documentation, industry partner and membership communications, resident-facing communications and consultation material, visitor management and dispersal strategy documents, sustainable and regenerative tourism policy, seasonality and off-peak campaign material, data and research reporting to funders, and crisis and recovery communications for a destination. Our editors read the material as a resident would.

The claim about the destination is where a DMO either builds local support or spends it. Campaign copy describing a hidden gem, an undiscovered coastline or a secret village is written for visitors and read by the people who live in the village, and it is read as an invitation to strangers issued without asking. We work on these so the promise made to visitors is one the place can actually meet in the month it is made, since a summer campaign for a destination already at capacity in July is a campaign against its own residents; so the material directs attention where the destination wants it — the shoulder season, the lesser-visited valley, the weekday — with that stated as a deliberate strategy rather than disguised; so anything asked of visitors is framed as how things work here rather than as a list of prohibitions, because behaviour changes more from the former; and so the resident-facing account of what the DMO does exists at all, with the figures on what visitors contribute locally, because in most destinations that document has never been written and the argument is being lost for want of it.

Everything you send is treated in confidence, including strategy, partner information and campaigns before launch. We are editors rather than tourism, planning or economic advisers, and we offer no view on destination strategy, visitor management or economic impact. What we can do is make the material work for visitors without being written as though residents do not read.